What technology tools do successful websites use? Remember that a website is a store front; it’s your customer service rep, delivery guy and your marketing department rolled up into one.
“We are open”
People don’t enter stores that have a closed sign at the door. (Well some do, but… you know, we talking about the law abiding kind here.) Nothing says ‘Closed” louder on a website than old content: old date references and postings. So one of the best things you can do is to get a script that keeps the current date front and center for your visitors. You don’t have to update it everyday – it does it all by itself.
“We are open”
People don’t enter stores that have a closed sign at the door. (Well some do, but… you know, we talking about the law abiding kind here.) Nothing says ‘Closed” louder on a website than old content: old date references and postings. So one of the best things you can do is to get a script that keeps the current date front and center for your visitors. You don’t have to update it everyday – it does it all by itself.